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Apple Takes Aim at Nvidia’s AI Economics: New Macs Have ‘No Cost per Token,’ Hardware Chief Says

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September 23, 2026
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Apple Inc. (NASDAQ:AAPL) is pitching its newest Macs as a way for businesses to run powerful AI models without paying per-token cloud charges, taking aim at the economics behind the AI infrastructure boom.“There’s no cost per token. You’re just using...

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